By Mark Mathis, General Manager of Broker and Agent Sales at Homes.com
Millennials have been the largest group of homebuyers for the last three years running, and with most millennials yet to enter the housing market, their dominance is unlikely to end any time soon. This is great news for real estate agents. In 2016, 88 percent of all buyers used an agent; however, a full 92 percent of millennials purchased their home with the help of an agent! That said, understanding who this group of buyers is, how they search, and why they choose to work with agents will help you shape your business to best serve and appeal to the needs of this growing pool of buyers.