Riverside County has been without the chain’s hot glazed doughnuts for a decade
Krispy Kreme is turning the hot light back on in Riverside County.
The North Carolina doughnut chain’s Southern California franchisee will open a store in Menifee at 5 a.m. Nov. 15.
The store will be traditional with a drive-through and a sign that will be illuminated when hot glazed doughnuts are being made, said Wendy Glickman, executive vice president at Great Circle Family Foods.
Krispy Kreme lovers typically camp out in the hours before a store opening, and there will be gifts for the first customers in Menifee, Glickman said in a phone interview.
The store is part of Menifee’s new Town Center Marketplace on the southwest corner of Newport and Haun roads.
Based in Los Angeles, Great Circle currently only has one Krispy Kreme store that makes hot doughnuts in the Inland Empire. It is outside Ontario Mills in San Bernardino County.
Riverside County has been without hot ones for a decade. Great Circle closed its Riverside and Temecula stores in 2006.
The was the year Krispy Kreme Doughnuts Inc. saw a huge drop in sales after several years of explosive growth.
Great Circle dropped from 31 stores to 16. It began growing again by the end of the decade, but at a slower pace than before.
Krispy Kreme currently has more than 1,100 stores in 29 countries, according to its website.
Riverside is experiencing something of a doughnut chain renaissance. In September, Dunkin’ Donuts opened its 12,000th store in the city’s La Sierra neighborhood.