Don’t Make These Seller Mistakes

From 4/24/14

Here are five potholes you, literally, can’t afford to stumble into this spring:

1. Demand “Dumbification”
It’s bad when a client can’t see beyond their emotional attachment to a home. It’s even worse when sellers ignore the facts about what’s making today’s buyer’s fall in love. ~Don’t forget that even though this is a sellers’ market right now that your home still needs to be in it’s best condition and that just placing a sign on the home does not mean that you are going to get top dollar~

According to a recent National Association of Home Builders survey, the top features that will help your home compete with new listings that are hitting the market are:

Walk-in Master closets
Energy efficient windows and appliances
Laundry room and
“Great” rooms that are multi-purpose for the family
Instead of highlighting key features like these, many time sellers just want you to focus on emphasizing the features that mean the most to them.

~Remember that I keep on top of the market and can advise you the areas that will help your house shine the most~

2. Over-meditation
Spring buzz means busy buyers who are looking to make a move fast. Long before an offer, buyers deliberate on which home is their best choice. And, while your listing may be option one; there’ s always an option two, three, and four who are ready to close now.

Prior to listing with me we will sit down and discuss important questions like these to prepare for likely scenarios:

What is your ideal sale price?
What is the lowest price you’re willing to accept?
What repairs, improvements, or concessions are you willing to make?
What other important factors, like closing date, are high priority for the transaction?
Knowing and documenting these answers up front can save a lot of time during negotiation. Ensure your sellers don’t end up with withdrawn offers over something as simple as a slow or an unreasonable response. In this market, the best way to negotiate is to think ahead.

3. Hidden Gems
After living in a house for 20, or even three, years sellers can forget some of the most important reasons they love to call the place home. These missed selling points can make a real difference in moving a home in days verses months. To jog the your memory and make sure you have a full list of selling points to share on the MLS, social media, and everywhere else you advertise,

4. Un-staging
We led off this year with a 25 percent surge in visits to real estate websites across the nation according to a recent Inman News article. That makes every piece of online listing content even more valuable and important.

Online shoppers want to see themselves in a home; and let’s face it, imagination is easier when someone else does the work.

Also we will:

Visit well-staged homes,
Clicking through photos of other blank rooms online, or
Show you past staging talents with in my portfolio.
~A few small tweaks can make a world of difference when trying to get buyers to see the potential in a home~

5. The Sure Shot Mindset
Yes, spring is typically a hot season when it comes to home sales. However, this year hasn’t shown to be the magic turnaround some were hoping.

According to Trulia’s Chief Economist, Jed Kolko, “Spring home buyers might be surprised that national housing data have pointed to a recent market slowdown…nationally new construction starts and existing home sales have been sluggish.”

In fact, the National Association of Realtor’s March Home Sales Report showed existing home sales were almost flat from February to March.

The sure-shot mindset that a home is “guaranteed to sell” this spring is probably the most dangerous of the potholes. The truth is, a home sale isn’t a guarantee until buyers have closed and have the keys. That means you need to be prepared to compete in every way possible including making renovations, being flexible with showing times, and doing whatever else you advise to move their home into a new buyer’s hands.

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